Uvalde – A Practical Proposal: Stop the monetization of social media channels glorifying Small Arms and Light Weapons

Picture taken by the author, 2016

Living in the United States between 2013 and 2018, I have had an inside view into the discussion that never seems to get anywhere: How to end the unending series of mass shootings which especially haunt this country. Like so many others, I am sick and tired. I am mad with the arms lobby, I do not understand how any politician arguing the rights of the Second Amendment being more important than any meaningful gun control law in light of the suffering of relatives, especially parents and caregivers, can even sleep, knowing that their sick and crazy protection of the gun lobby is making them morally complicit, as the next mass shooting will not occur in a decade, or next year, but within weeks.

At the time of this writing, parents, caregivers, husbands, wives, relatives, friends in Uvalde, Texas join a group of uncounted individuals who do not get relief from unspeakable pain, suffering losses that no parent and loved one should ever have to live with. Being a parent myself, my heart is broken and my thoughts are reaching out to those who feel utterly destroyed, hopeless, powerless, left with no meaning in their life any more.

Please watch this BBC video.

Gun violence in the United States takes more victims than traffic does. With brutal ignorance, the argument is repeated, over and over again, by these enablers of the NRA, that gun control does not curb this violence, that only armed security at schools does. There is no grain of evidence for such outrageous claims, against all comparative scientific evaluation of the effect of gun control legislation in jurisdictions all over the world. I am not even bothering with referencing such results here, they are ubiquitous for everyone who is really interested in getting the picture.

I invite you, for example, to watch the statement of Jimmy Kimmel, on occasion of the Uvalde school mass killing. I don’t have to add anything.

Meanwhile, German news report about contacts which the perpetrator had, in the weeks running up to the crime, with a fifteen year old girl in Germany. Including that the perpetrator clearly announced his intentions, and not only over the last minutes, but long before.

Which brought me to the role of Social Media, again. And here is a practical suggestion:

Demonetize any social media channel glorifying Small Arms and Light Weapons.


Since 2019, my work is connected to the efforts of the German Federal Foreign Office to support activities of States and international organizations to set up strategic, long-term, and meaningful gun control. We support this in six jurisdictions in the Western Balkans, we support it in the Carribean, we support it in West Africa, we look for ways how to engage in East Europe, and in Central Asia. The center of gravity of my work revolves around supporting the six jurisdictions of the Western Balkans in their effort to implement a regional strategic roadmap addressing all aspects of gun and ammunition control in a holistic way. Please, if you’re interested, read about the Western Balkans SALW Control Roadmap here. I am connected to similar activities in other regions of the world.

So I believe I know what I am talking about.


Advising on all technical, strategic, and often political aspects of this support work, I need to stay informed about latest developments, types of weapons and ammunition, converted weapons, 3D-printed weapons, and so much more.

That’s how Youtube began to invade my watchlist with weapons channels of the craziest forms.

I won’t even promote them here by mentioning names. They are pervasive, ubiquitous, the makers of these channels live and hail from the United States, Germany, Austria, just to name but a few.

Privately I am watching other things. I am subscribing to a few channels of vanlifers, who struggle to keep up a watching community of a few thousand, sometimes more. But none of them reaches the hundreds of thousands or millions of subscribers and views which weapons’ channels easily get. And I do know, from extensive watching, how absolutely centered these channels are around monetization, how makers tip-toe around some rules which would lead to a de-monetization of a vlog entry.

Here are two suggestions:

  1. Those of us who watch these channels: Unsubscribe, and make yourself heard about the reasons why you are doing this, in the comments’ sections. Subscribing to these channels is allowing the makers of these channels to generate a part of their revenue. Stop watching this stuff.
  2. To social media: It is time to take sides, and not to wait for a sickening and tiring new round of discussions on regulating the Internet. You don’t have to take the channels offline. Just demonetize any channel which can not clearly live up to justified reasons, such as scientific, policy, news&reporting, or else. Don’t hide behind the argument that the line is difficult to draw. The number of channels with people firing weapons under the craziest of all circumstances just for the purpose of glorifying weapons, and attract people watching it, it is outrageous. Take a stand. Don’t put your business model front and center. Act with compassion and support those who are eaten alive by grief, for the rest of their lives.

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